Design leadership that unites strategy and creativity
I’m Neil Robinson, a brand and design leader with over 20 years of experience, including more than a decade in senior leadership roles. I specialise in creating brands that balance strategic clarity with creative impact, helping organisations tell their story with confidence and consistency.
As Global Head of Design at Tenth Revolution Group, I directed the visual identity and creative delivery for a portfolio of seven international brands, leading projects that ranged from full-scale rebrands to campaign rollouts across 20 offices worldwide. My work included building modular digital platforms, evolving annual content into interactive microsites, and producing visual experiences for flagship events like Dreamforce, Microsoft Ignite, and AWS Re:Invent.
Alongside large-scale leadership, I remain hands-on in my craft. Whether developing a brand identity, shaping a campaign narrative, or designing motion graphics, I bring the same focus on clarity and detail. Through my studio, Established Seventy Seven, I continue to collaborate with organisations on brand strategy, identity, and storytelling projects.
My Approach
I believe design leadership is about more than execution; it’s about setting direction, ensuring consistency, and empowering teams to do their best work. I work closely with stakeholders at every level, translating complex requirements into creative strategies that deliver measurable outcomes. My leadership style combines clarity of vision with collaboration, ensuring that projects not only look world-class but also achieve real business impact.
The Next Chapter
Snapshot
- Over 20 years of design experience, with 10+ years in senior leadership roles
- Former Global Head of Design at Tenth Revolution Group
- Directed creation and rollout of seven international brand identities across 20 offices
- Spearheaded salary report platform migration, driving 146% increase in traffic
- Developed scalable microsite platforms improving UX and measurability
- Produced creative for global industry events including Dreamforce, Ignite, and Re:Invent
- Collaborated with partners like AWS, Microsoft, and Salesforce on campaign delivery
Companies I've worked with
